About Us
Hi!
We’re Neelam and Serena Virani, sisters who have come a long way on our own rest & wellness journeys.
We’ve both experienced firsthand the pressure to sacrifice rest for professional success, social commitments, and countless other responsibilities. Sacrificing rest has not only become the norm but often the expectation. We’re determined to change that.
Quality rest is neither a reward nor an indulgence; it is the foundation of our overall health and well-being. We’re so excited to share products and tools that inspire you to prioritize wellness through the magic of rest!
OUR MISSION
To help you live a healthier, more rested, life
Our Wellness Approach
Living a healthy lifestyle is essential to us, and we approach wellness with the question, "How can I feel good now and in the future?" While we love trying out new trends, our priority is building a strong foundation rather than relying on quick fixes or surface-level solutions. Consistent movement, balanced nutrition (with room to treat ourselves!), and quality sleep are the pillars of our well-being.
Wellness also means self-compassion—letting go of stress when routines aren’t perfect and recognizing that while we can do anything, we can’t do everything. We embrace the idea that everyone’s approach to wellness is unique. It’s about finding enjoyable ways to weave wellness into your life, balanced with the courage to push beyond your comfort zone and discover new capabilities.
Beyond the Brand
Get to know the founders
Neelam and Serena launched RANI Lounge in 2023, inspired by a lifelong love for cozy, matching pajama sets. With a shared passion for wellness and beautiful sleepwear, they set out to create a brand that embodies both.
We're three years apart and were both born and raised in Vancouver (Neelam's the older one even though people always think we're twins). After a few years of living between Toronto, London, and travelling the world, we've both made our way back home!
We both completed undergraduate degrees in business and began our careers in corporate—Neelam in accounting and finance before transitioning to tech, and Serena in consulting with a focus on the retail industry.
Our South Asian heritage is a very important part of our lives, and the name RANI draws from that, translating to "Queen" in Hindi and Urdu and forming part of our last name, Virani. While we were born and raised in Canada, our mum is from Pakistan, our dad is from Uganda, and both share Gujarati heritage. Our collections honor inspirational South Asian women in our lives, including our grandmas, Jena and Mary, and our aunt, Laila.
Shop Wearable Wellness
The Laila Set
